by Jo Weech
Here are some tried and true tips for attending job fairs, but first, the burning questions you might be asking yourself:
Inquiring minds want to know. So, I will share what I have learned from both recruiters and job seekers alike.
One purpose for many companies to participate in job fairs is name recognition/branding. Job fairs assist with being able to connect brand and culture with interested candidates. It isn’t often that a candidate walks in and is a perfect fit for an open position. So, why do recruiters go? It is a wonderful opportunity to meet great folks who may not fit a particular position at this point in time, but who is worth keeping in touch with and fostering a relationship. For me, it is about making friends. I work in a small-knit community.
Here is the twist. I am a firm believer of the pay-it-forward, kharma, give of yourself way of living. Strike up conversations with other job seekers while you are waiting. It can start out as a simple, “Hey, have you used Wordle or Word It Out? I have found that it helps me to know which synonyms to use on my resume so it makes it past the Applicant Tracking System.” Share a tip! Ask the other person what industry they are in and what sort of position they are seeking. Ask for their target companies. Know anyone you can refer them to? Maybe you know recruiting companies that are sourcing for someone like them. Offer to get them connected. What if you go through the whole fair and have only been giving out great info and no one has offered anything to you? It is still okay! You may have inspired others to do the same at the next job fair, and you could then be the recipient of new tips and connections!